About us
Software that respects the craft of breeding
Best In Show is built for people who take their programs seriously - and for the buyers and animals who depend on them.
Our mission
Give responsible breeders the tools they deserve
Good breeding runs on records: pedigrees, health testing, and careful planning. For too long that work has lived in spreadsheets, binders, and memory - hard to trace, harder to share, and easy to lose.
Best In Show brings all that, and more, together. Track lineage across generations, calculate inbreeding coefficients before you plan a pairing, and keep health records where they belong. Then turn that same program into a public storefront that helps the right buyers find you.
We know the tools breeders use should be as thoughtful as the programs they run. That is what we are building.
Who it's for
Hobby breeders
Keep crisp records and a beautiful public profiles of your animals, free of charge.
Serious programs
Plan with COI, record health tests and titles, and market availability to real buyers.
Storefronts & teams
Run a multi-person operation with shared access, bulk import, and featured placement.
What we stand for
Buyers come first, and always free of charge
Buyers never pay and never need an account. Listings connect people; they are not a marketplace checkout.
We let you handle the payments.
Every sale transaction is private. We bring you leads, you handle the rest.
Your records are never deleted
Change or cancel a plan whenever you like. Paid features lock, but the data you entered stays put.
No noise, just your program
No algorithmic feed and no ranking of animals against each other. We place ads on browse and article pages to help fund the site - Pro removes them.
We put the details in writing - how we rank, moderate, and handle your data - on our Transparency page.
Join breeders who run it right
Start free and bring your whole program into one place.
Buyers never need an account. You never pay to list an animal.
Sign-up happens on our secure Auth0 login screen - we never store your password How we operate