An availability listing announces that one of your animals is available. There are five listing types:

• For sale
• Stud service
• Lease
• Adoption
• Co-ownership

Active listings appear in the public listings browse page (filterable by animal type, breed, location and listing type), in the Available now section of your storefront, and on the animal's own profile.

Best In Show never handles payment for animals. A listing is lead generation: interested buyers send you an inquiry, and everything from there happens directly between you and them.

Creating a listing walks you through three steps on a single page. Nothing is saved until you publish at the end.

1. Choose Add listing in the sidebar (or New listing on My Listings) and pick the animal. You can also start from the animal's own manage page, where List this animal sits at the top of the sidebar.
2. Basics - pick the listing type, write a headline, and describe the animal: temperament, training, what they're like day to day.
3. Price and proof - set an asking price (or leave it blank for "Inquire for price"), then explain what supports that price: comparable placements from the same line, past stud fees, what similar animals from your program have gone for. Buyers see this in your own words.
4. Review - check everything, confirm the listing complies with your local laws, and publish. The listing is live immediately.

Each of the first two steps carries its own checklist. Step one's listing strength covers the animal and the listing - photos, a description with some substance, and an introduction to your program on your storefront. Step two's proof behind your price covers what argues for the number - your price explanation, titles and wins, health results, and a recorded pedigree. Anything missing links straight to the page that fixes it, and those links open in a new tab so you don't lose what you've typed. Nothing on either checklist is required - they show you what buyers look for, and you can publish now and strengthen the listing later.

A few rules to know:

• One active listing per animal. If the animal already has one, you'll be taken to edit it instead.
• On the free Hobbyist plan a storefront can have 1 active listing at a time; Pro and Team have no limit. See Plans & Billing.
• Listings expire after 90 days so browse results stay fresh - renew anytime (see below).

The My Listings page shows all of your storefront's listings, current and past. From a listing you can:

• Edit - update the description, price, or type.
• Mark completed - the animal found its match. The listing comes off the market with a happy ending.
• Withdraw - take it off the market without completing it.
• Renew - push the expiry date out another 90 days, and reactivate an expired listing.

A listing's status is always one of Active, Pending, Completed, Withdrawn, or Expired.

A listing is only as strong as the profile behind it. Before publishing, make sure the animal has:

• Great photos and a filled-in story.
• A complete pedigree.
• Public health test results - the thing serious buyers check first.
• For stud listings: titles and show wins if you have them.

Under your asking price, the listing page shows a Behind this price section assembled from records you already keep:

• Publicly visible titles and show results.
• How many of the recommended health tests for the breed you've published.
• For sale, lease, adoption and co-ownership listings: the animal's sire and dam with their coefficient of inbreeding. For stud listings it shows recorded offspring instead.
• Registration number and association, when recorded.

It is deliberately a summary - a single See full profile link sends buyers to the animal's own page for the rest, so the two pages don't repeat each other.

Directly below it, How this price was set shows your own explanation of the asking price. Because that is your account rather than something drawn from platform records, it sits in its own card and is labelled as not verified by Best In Show.

Below that, buyers see your program track record (years breeding, animals bred, animals placed) drawn from your activity on Best In Show, and your program's own statements in In their own words - your approach, health-testing commitment, and clubs or registries, which you edit in storefront settings. Those statements are shown as your claims and are clearly labelled as not verified by Best In Show, which does not vet breeders.

Buyers never need an account to inquire.