Subscriptions are per storefront, and there are three tiers:

• Hobbyist (free) - up to 3 owned animals, 50 photos, 1 active listing, and 1 member. Includes unlimited pedigree building, health test records, links, articles, and the full buyer inquiry inbox.
• Pro - removes the animal, photo, and listing limits, and unlocks the COI calculator and test mating, titles & show wins recording, the Insights dashboard (see below), inquiry reply templates, and featured placement in search results.
• Team - everything in Pro, plus up to 5 members for family programs and partnerships.

Current prices, and the full comparison, live on the pricing page. Monthly and yearly billing are both available, with a discount for yearly.

Buyers never pay anything - plans are for breeders, and Best In Show never takes a cut of animal sales.

1. Go to the pricing page and pick a plan and billing interval.
2. Check out securely through Stripe - Best In Show never sees your card details.
3. Your new features unlock immediately.

Only a storefront's owners and managers can manage the subscription.

The Billing page (Plan and billing in your account menu at the top right) shows your current plan and subscription status. From there, the billing portal lets you update your payment method, download invoices, switch plans, or cancel - all handled by Stripe.

On the Pro and Team plans, the Insights panel on your dashboard links through to the Analytics page, which shows how your program is doing:

• Page views across your storefront and animals - 7-day and 30-day totals with a daily trend.
• Your most-viewed animals.
• How many people are watching and saving your animals and storefront.
• Inquiry volume over the last 30 days.

Your data is never deleted when a plan ends. If you downgrade or a payment lapses:

• Animals, photos, and listings over the free limits stay put - you just can't add more until you're back under the limits or upgrade again.
• Recorded titles, show wins, and health results remain publicly visible; Pro tools simply lock for editing.
• If a payment fails, your features keep working for a 7-day grace period while you update your card.